It’s that time of year again: the holiday season is upon us. Depending on your business and industry, this season might be the most important time of year, or your last ditch effort to meet yearly sales and revenue goals. Either way, it’s important to boost profits without overrunning budgets. One of the easiest and cost-effective ways to do this is by using a seasonal logo.
You’ve seen them before. The Starbucks holiday coffee cup is the perfect example. Other businesses will add snowflakes, snowmen, Santa hats, or wreaths to their logos during the holiday season as part of an effective seasonal marketing strategy.
Would your business really benefit from using a seasonal logo? Seasonal logos promote strong and, sometimes, nostalgic emotions. So why not use this time to create memorable, personal connections with your customers?
How to Design a Seasonal Logo
Whatever you do to your logo, it still needs to be well-designed and planned out. So, remember to keep the design simple. Avoid overusing graphics or tacky colors. The goal is to enhance your brand, not hinder it. In fact, a little splash of color, such as green or red, might be enough.
Your brand should also stay recognizable. Adding too many colors and/or graphics might be distracting, which take customers’ attention away from your brand. Google changes its logo every day to represent a trend, theme or holiday, but you still know it’s Google.
Feel free to get creative. The holidays are a time to be fun and engaging. Consider how your logo might overlap with holiday shapes, or how holiday graphics might play into your existing logo. Textures or patterns can also help. If you aren’t visually creative or you don’t have a design background, then consider hiring a graphic artist to give your logo a seasonal twist.
Using Your Holiday Logo in Marketing Efforts
The answer to this question is pretty straightforward. Use holiday logos on promotional materials, and don’t forget to set a timeline to it. For example, commit to using your revamped logo between November 1st and January 1st of the following year. Additionally, here are some tips to using a seasonal logo effectively:
- Online mediums: Add your seasonal logo to your marketing emails, newsletters, social media accounts (Facebook, LinkedIn Twitter, and so on) and your website. Ensure consistency across all social media channels and online marketing mediums. Let’s refer back to the point above regarding using colors that enhance your brand. A good tip is to match the colors of your holiday logo with the colors of your website. This helps ensure that your online presence is seamless and consistent. It’s also important to ensure that the changes are eye-catching yet also subtle. In short, less is more.
- Promotional products: You can also use your seasonal logo on tangible promotional products, such as shirts, jackets, bags, tumblers, mugs, hats, notepads, and other items. These products can be used in holiday sales, prizes for in-store contests, or during trade shows. These are also a form of “limited edition” items that current customers might enjoy. World Emblem is your best choice to help make your promotional products really stand out for the holiday season. For example, you can get a FlexStyle emblem of your holiday logo in just a few days!
As long as you follow the steps and advice outlined above, you’ll be on the right track to creating a memorable seasonal logo. They help get your team members and customers in the spirit of the season. Above all, these will go a long way to increase your profits, whether online or in-store. Contact World Emblem today to learn how we can help make your holiday logo work best for your business.