Chief Marketing Officer Wendy Lewis joined World Emblem after two decades of B2C & B2B marketing roles with high-growth companies. She spent 12 years at Spanx, taking it from a small, unheard of company to a household name, celebrity favorite and global leader in the shapewear industry. While there she spent time in public relations, brand strategy, training, corporate philanthropy and various other marketing roles and worked with high-profile retailers like Nordstrom, Saks Fifth Avenue, Neiman Marcus, Bloomingdale’s, Macy’s, Target and Kohl’s. She also drove global retail growth for one of the most beloved Christmas traditions, The Elf on the Shelf. While there, her focus was on communicating brand content and messaging to consumers through in-store and online partnerships with retailers including Amazon and Wal-Mart. She has experience overseeing co-branded marketing and licensing partnerships with some of the world’s most recognizable brands in the fashion, airline, cosmetics, food and beverage and CPG industries. In her role at World Emblem, she is focused on leading strategic marketing programs to drive growth for the company and our valued partners. She holds a bachelor’s degree in Mass Communication from Louisiana State University and an MBA in Marketing from Georgia State University.
Start of Employment: 2019